The Student ((Mohamed Hisham Hagras) at the Department of Architecture - Architectural
Technology Branch has been granted a master degree of Architectural Design on his thesis titled
“The Role Of Technology In The Of Brand Building Spaces Interactivity
The discussion was held on Thursday, 22 of June, 2023, in the Department of Architectural
Engineering at the University of Technology.
The thesis focused on clarifying the concept of brand space as one of the latest Concepts
presented by the architectural literature, the research aimed to clarify the method of achieving
space interactivity by relying on technological capabilities and innovative digital solutions in
order to embody the brand identity and applying it in the building environment.
The thesis aimed to present a plan for architectural designers that could be implemented within
local architectural practice, especially due to the lack of application of this concept in the local sector .
Technology Branch has been granted a master degree of Architectural Design on his thesis titled
“The Role Of Technology In The Of Brand Building Spaces Interactivity
The discussion was held on Thursday, 22 of June, 2023, in the Department of Architectural
Engineering at the University of Technology.
The thesis focused on clarifying the concept of brand space as one of the latest Concepts
presented by the architectural literature, the research aimed to clarify the method of achieving
space interactivity by relying on technological capabilities and innovative digital solutions in
order to embody the brand identity and applying it in the building environment.
The thesis aimed to present a plan for architectural designers that could be implemented within
local architectural practice, especially due to the lack of application of this concept in the local sector .
-The discussion committee was headed by Professor .Dr. Abbas Ali Hamza - Department of
Architectural Engineering - University of Technology.
- Assistant Professor Dr. Younis Mahmoud Salim - Department of Architectural Engineering -
University of Technology..as a Member
- Assistant Professor Dr. Shatha Abbas - Department of Architectural Engineering - University of
Baghdad as a Member
Architectural Engineering - University of Technology.
- Assistant Professor Dr. Younis Mahmoud Salim - Department of Architectural Engineering -
University of Technology..as a Member
- Assistant Professor Dr. Shatha Abbas - Department of Architectural Engineering - University of
Baghdad as a Member
The thesis is supervised by Assist. Professor. Dr. Shamail Muhammad Wajih Al-Dabbagh( also as
a member }, Department of Architectural Engineering - University of Technology .
Assistant Professor Dr. Enas Salem Abdel Ahad ( also as a member } Department of Architectural
Engineering - University of Technology .
a member }, Department of Architectural Engineering - University of Technology .
Assistant Professor Dr. Enas Salem Abdel Ahad ( also as a member } Department of Architectural
Engineering - University of Technology .
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